Search Engine Optimization
There are several ways businesses can position themselves to compete in the local market. Search engine optimization (SEO) is one of them. SEO offers opportunities for businesses to establish a strong, credible presence online.
CalTrac Marketing Tampa SEO Company delivers cost-effective solutions to get your website to rank well for the locations you serve and the services you offer. Whether you’re a small corner store wanting to boost foot traffic or an enterprise needing a long-term B2B strategy, Our Agency can help.
Our Tampa SEO team has worked with businesses of all shapes and sizes, including law firms, medical and dental practices, car dealerships, gyms and more. We focus on delivering long-term results in the form of increased website traffic, revenue, and repeat customers.
How can CalTrac Marketing help your business?
As a business, your aim would be to be on the first page of the search results of the search engine so that your business could get the visibility that it deserved. Imagine a person who wants to find an SEO agency in Tampa. While searching on the internet he wouldn’t be formal instead he would type ‘Tampa SEO Expert’. All the web pages having this word would appear in the results but the one having the highest ranking would be at the top of the search result. To get to the highest rank you need your SEO game to be strong which is where we come in and help your business achieve success. SEO helps your target audience to find your business on the internet easily and quickly which helps your business grow. Things we do for you through search engine optimization are;
- Increase website traffic
It has been proven that websites using SEO have more traffic than the ones that are not using the search engine optimization technique. CalTrac helps you in optimizing your website in the proper manner so that it portrays a positive impression and increases your profits. Customers only consider the first page of the search engine results and no one bothers to check the next 10 pages because when you have the best in front of you then why would you consider the others? SEO helps you rank in the top first searches which leads to increasing the traffic on your website.
- Build customer loyalty
SEO helps your product and services to be viewed by the potential customers. Today everyone searches on the internet for the things that they desire, they aim to gather information about products and services and when they see that on your website it creates a connection, some kind of relationship between the customers and your business. So, whenever they would want that product and service again they would come straight to your website instead of searching for others.
- Make your business cost effective
SEO is a cost-effective technique for marketing than advertisements. Advertisements cost you a ton of money and time whereas SEO costs you a little and gets more marketing done then adverts because today the world works on the internet instead of signboards. SEO makes your business visible to potential customers when they search for it.
- Help people find your website quickly
People tend to forget the name of the websites. In that case, they search for a particular page on the web using keywords. These keywords are a part of the SEO plan. The more keywords you add to your web page the easier it is going to be for the customers to find you. People go for quick and easy tasks thus add easy and simple keywords that people are likely to use while searching for your website.
- Gets you a strong long-term marketing strategy
SEO makes your website visible to the people for a long time. It is not like any other marketing scheme that would lose its importance after some time. SEO stays forever thus is a good marketing strategy to invest in. All you have to do is keep up to date with the keywords and you are all set. No extra work, no losing profits. It’s only going to benefit you in the short term and the long term.
Local vs. National SEO
CalTrac Marketing provides you with both the types of SEO, local and national. Local SEO brings you maximum customers from a specific area whereas the National SEO aims to reach the customers on the national or the international level. If a business wants to gain more visitors from his hometown then he would choose the local SEO package but someone running an international business in town would demand a national SEO package. The differences between the two are as follows;
- Targets a specific geographic location
- Cheap, has a low budget
- Based on the perspective of the locals of the city or town
- The content contains the name of the city in which the business is located
- Uses the city name as the keyword
- Easier to match the top rankings
- Simple SEO strategies
- Expensive meaning having larger budgets
- Requires a lot of time and manpower
- For businesses that are not bounded by location and mainly operate on the internet
- Complex SEO strategies
- Difficult to match the top rankings
- Uses generic keywords and phrases
- Targets people around the globe
Customize SEO Packages
CalTrac offers customized SEO packages to tailor the needs of your business. You can create your own package or ask us to recommend a custom package plan tailored to your business needs. Each website has a unique topical and semantic signature, it's own content and indexing cycle that requires a customized SEO technique. You can ask for volume or precision depending on what your website needs. If you are short of content, backlinks, citations and keywords than you require volume in your SEO package but if you are facing some kind of problem that’s creating friction then you will require precision. CalTrac allows you to customize the package according to your desires and provides you with the best results possible at a very affordable price. Get in contact with us today and learn more about our customized SEO package and how we can help your business.
Techniques of SEO Marketing
Search engine optimization can be divided into various categories. Each category is crucial to the success of the SEO campaign. They help improve the search engine ranking in a different way. Some of the categories are mentioned below;
· On-page Optimization
On-page optimization deals mainly with what is on your page or website. You customize or optimize the content on your page to increase your rankings in the search engine. This is something you can control and change on your webpage or website. The on-page optimization makes sure that the content on your page is recognized by both the visitors and search engine. It allows the search engines to index your website, interpret the content on it and navigate through it to rank it accordingly. Some of the factors that are included in the on-page optimization are;
Effective title tags help increase visits to your website. Try using the keywords as your title tags to improve the rankings. The more visible the key words are the easier it is for the search engine to recognize your content and place it in the top rankings of the search engine.
Headings are the largest words on the webpage which is why the search engine gives them more weightage than the other content on the page. You must place your target keywords in form of headings so that it reflects the content of the page and makes it easier for the readers to identify the main idea of the content.
It is a good technique to use keywords in your URL. But you should not change your URL just for this purpose as it can cause many issues. If you are planning on redirecting your old URL to the new one, then you can add target keywords to your URL for increasing the rankings of the webpage.
ALT text for Images
Content management system allows you to add alt text to your images. It is a text that is invisible to the visitors but visible to the search engines. By adding keywords that describe the image accurately to the alt text of your images on your webpage, you can increase the rankings of your page.
Page load speed
Google and other search engines want to provide their visitors with the best user experience which is why they rank the websites that have a fast loading speed at the top. Search engines aim to provide the viewers with the information that they require in the fastest way possible. Having fast loading speed for your webpage will allow you to rank in the highest searches of search engines.
The content on your page should be accurate and useful. Original and trustworthy content adds value to your website. When people search for something specific and the search engine points them to your website then the webpage should have the required information that would help the visitor. The content should be visible and readable so that the visitors can easily access the information.
This term means that your page is linked to other web pages on the internet in one way or the other. The more internal links you have on your page the higher the rankings of your page would be in the search engine. Internal links help both the visitors and the search engine.
· Off-page Optimization
This process of SEO aims to add more and more links to your website or webpage. It focuses on increasing the authority of your domain. These links connect your website with other websites that assist the visitors on your page. The more end-user satisfaction you add to your website the more it will rank meaning the more links your website the higher it will rank. The quantity and the quality of the links affect the ranking of the website.
Ways to build links to your website
- Add quality content to your page so that people want to link to your website
- Share your website on social media
- Email to influencers in your industry
- Post content of guest bloggers on your page and ultimately, they will post your content on their pages and link back to your site.
· Keyword Research
Key research is a practice that is done by the SEO experts to look for alternative search terms that people enter into the search engines for a similar subject. Additional keywords help them achieve better ranking in the search engines. They take a specific niche keyword and then expand on it by searching for similar keywords that people are likely to search for.
For this propose you have to think from the perspective of the searcher. Imagine if you were trying to find something then what would you type in the search engine to look for it. The more keywords you have the higher the rankings you are likely to get.